A short while back one of my favorite companies put together an initiative to help the world suck a little less. This company has always been a leader in innovation both in their product, and in society. The idea of the initiative was that we might be able to make people do better things, if we made those things more fun to do. Simple, I know.

The company, Volkswagen; The initiative, The Fun Theory.

Here's a taste:

For more, check out www.TheFunTheory.com 
Cheers to corporations being fun and social instead of their usual cold and heartless selves,


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