Today's What-The-Friday is brought to you by insane parents of bratty kids! (And their lawyers, and activist groups...)
The Center for Science in the Public Interest is not the most famous groups in the world, nor are they one worthy of much merit. What is essentially the legal wing of an overgrown Mommy-and-me squad of obsessive parents who don't trust the world to manage their own caloric intake... is at it again!
I'm going to try to be as non-biased as possible in saying that this group, and many like it, are the ones behind the removal of soft-drink vending machines in schools (a school is no place to educate children and let them make their own decisions!) , the movement to label everything with it's nutrition content (WHAT!? That bag of peanuts may contain nuts!!! It damn-well better or Mr.Peanut will be receiving a very strongly worded letter from me!), and let's not forget to mention the movement to restrict the labeling of "diet" items to not persuade people into thinking the double-fudge whipped-cream and cheese-cake filled pastry was good for them because it was made with low-fat milk.
The lawsuit states that the kids are being "wrongfully targeted" and that the advertisements "advertising is also unfair to its competitors, who do not choose to attract very young children with the lure of a toy" (Yeh, the cheap bastards at Subway don't give away a toy with their kids meals...oh wait yes they do...But it's not like you can just walk into a McDonald's and buy a toy without stuffing a burger down your...what, you can just buy the damn things separately to shut your whinny child up? So there's not value to this trial at all? Oh damn are they going to be embarrassed. WHAT!? It takes humility and shame to feel embarrassment? Oh well... maybe the case will get thrown out and not waste precious tax dollars.)
The heart of the matter is this; The CSPI and its Angry-Mom-Mob believe that kids are morons. They even went so far as to quote a statement from the Institute of Medicine declaring that children "have lack of maturity and an underdeveloped sense of responsibility; they are more vulnerable or susceptible to negative influences and outside pressures, including peer pressure; and their characters are not as well formed.” Graham v. Florida, 130 S.Ct. 2011, 2026-2027 (2010)
" Children nonetheless influence the purchasing decisions of their parents.
McDonald’s exploits that influence, by bombarding children with advertisements for
Happy Meals with toys, knowing that it will result in kids nagging parents to purchase
nutritionally poor Happy Meals for their children"
I call BS! It seems to me there's two lessons to be learned here, and the first is by the parents... try being parents for a change and step out from behind the lawyer bull-dogs. Stop blaming the system for what's wrong with your parenting, and your children. I can say this with faith because I am a child of the 90's. I can tell you from experience that marketing towards children is bull; it's the parents who've got the money. They make the decisions. If they don't want to teach their children the truth then it's them that is flawed in this system. This lawsuit is a parade of lazy, incompetent and irresponsible parents.
So why does this story make the board at Memento Mori? Well who doesn't love to laugh at the ignorance of over-exaggerated and stressed out Californians. (Hey, at least they aren't bitchin' about the Ozone layer for a week or two...)
Cheers to rationality, and the lack of it when it comes to public affairs! I hope this case gets a judge with a sense of humour!
Check out the Case PDF here!